Brand Kit · Live Preview
The new Dr. Hutcheson brand in context.
Every mark, every variant, every use case. If anything looks wrong here, it will look wrong on the site. Tell me what to adjust.
1. Primary illustration
Hero · About · PR · Print · Signage
Concept 7FG-creative. The magnifying glass lens shows his eye layered with cervical vertebrae — "when I look through my lens, I see your structure." 1:1 square, 1024×1024.
2. Editorial portrait
Author byline · Bio · Press · Book covers
Concept 7FG-hold. Same apothecary family — hand visible holding the lens. More narrative energy. Use where editorial context benefits from the examining pose.
3. Mark (vectorized — scales everywhere)
Favicon · Letterhead · 404 · Small contexts · Monochrome
16–48px (favicon)
~96px (badge)
~160px (404)
~256px (letterhead)
Vectorized from concept 7S via Recraft v3. True SVG — resolution-independent, single-color-print friendly, works embroidered or embossed. The "brand-outlives-founder" scaling sibling.
4. Wordmark
Nav · Footer · Email · Document headers
Inline SVG — inherits `currentColor` from the parent text color. Same wordmark in white on dark, navy on light, and brand-teal on ivory. Never needs multiple files for different backgrounds.
5. In-context mockups
Navigation bar — wordmark
Dr. Brian Hutcheson, D.C.
Structural Health · Fort Myers
Hero section — illustration mark
The missing link for symptoms that won't stop coming back.
Your primary mark anchoring the homepage hero.