Pick a logo + palette.

Outer medallion ring removed. Face + held magnifier + spine handle floating on warm cream. Victorian-medical-journal-meets-apothecary painted style. Timeless, warm, premium.

Primary hero candidate per your pick. Scales beautifully into hero sections, packaging, book covers. The heritage feel that ages across decades.

Refined: spine handle scaled proportionate to the lens, subtle eye magnification, wordmark "Dr. Brian Hutcheson, D.C." with D.C. as a subscript.

Primary hero candidate per your pick. The painted-portrait "doctor examining" mark with corrected proportions and full wordmark treatment.

Duplicate of 7FG with your latest feedback: D.C. subscript shrunk to half size, spine handle ~25% larger for better visual presence.

Side-by-side with 7FG so you can see the exact proportion tweaks. Keep whichever one feels right.

Same as 7FG-v2 but with the doctor's hand visibly holding the magnifying glass up — fingers wrapped elegantly around the lens rim and small spine handle. Natural examination pose.

Per your request: a version where you're holding the magnifying glass. More narrative energy — 'caught in a moment of insight.' Same face, same palette, same wordmark.

Hand holds the lens to the eye — inside the lens: his eye layered WITH a faint painted cervical spine. Says: 'When I look through my lens, I see your structure.'

The creative brand-identity take. One image tells the whole story: doctor + vision + spine + diagnostic insight. This is the version that would be unmistakably yours — no other chiropractor has this as their logo. Strong candidate for THE mark.

Original 7O. Doctor turned slightly, holding the magnifier up.

Similar rendition #1 — a slight pose variation. Eyes slightly cross-eyed, magnification a bit strong. Superseded by 7O-v2.

Duplicate of 7O with cross-eyed gaze fixed (right eye still cool-focused toward the lens, left eye naturally forward), magnified eye only subtly larger, spine handle ~25% bigger, D.C. subscript shrunk.

Refined version of 7O per your feedback. Keeps the 'noticing something' energy without the gaze issue.

Three-quarter view. Holding magnifier + hand-on-chin thinker pose. "I just solved your case" energy. Dignified, warm, confident. Blue jacket visible.

Similar rendition #2 — a more editorial pose. Strong for About / bio / PR placements where you want authority + warmth.

Original 7Q. Standalone lens held to eye, standalone spine floats behind shoulder. Left side empty.

Separate lens + spine rendition #1. Superseded by 7Q-v2a and 7Q-v2b which add balance to the left side.

Duplicate of 7Q with: subtler eye magnification, larger readable spine, smaller D.C., and a painted DMX cervical-spine radiograph plate on the LEFT balancing the composition.

The 'advanced diagnostics' variant. DMX plate tells the story that you see motion and structure nobody else images. Medical-journal heritage feel.

Duplicate of 7Q with: subtler eye magnification, larger readable spine, smaller D.C., and an elegant brass-handled Structural Needling™ needle balancing the composition (model rendered spine on one side and needle on the other — triptych feel).

The 'trademark technique' variant. Needle directly represents your Structural Needling™ signature work. Reads as a heraldic medical-journal triptych.

Face centered, looking at viewer. Standalone lens flourish on the LEFT, standalone painted spine flourish on the RIGHT. Heraldic medical-journal symmetry. "Flanked by the tools of his clarity."

Separate lens + spine rendition #2. Most symmetric / brand-crest feel. Strong for letterhead, award plaques, packaging, anything that benefits from balanced composition.

No portrait. Just the circular magnifying-glass lens at the top + full anatomical spine cascading below, connected by a tiny gold flourish. Thin gold frame. "Dr. Brian Hutcheson, D.C." wordmark. Same apothecary palette.

The scaling sibling for 7N/7FG/7O/7P/7Q/7R. Use this version on letterhead, business cards, favicon, embroidery, app icon, email signature, anywhere the face can't read or the context needs simpler. Same brand DNA, zero face-likeness dependency.

Tintin / Hergé ligne-claire — clean confident outlines, flat color fills, graphic-novel feel.

Alternate style family. The friendliest / most approachable option. Good for merch, stickers, social avatars.

Bold geometric shapes, 2-tone face, limited palette, screen-print texture, poster-art energy.

Alternate style family. Most iconic / poster-art. Mad Men title-sequence energy.

Full mid-century mascot energy. Both eyes visible, one magnified. Mr. Clean / Esquire cover feel — now with your actual likeness.

Re-rendered per your request with the real face reference photos. 1950s-Americana heritage confidence. Screams brand-forward recognition.

Recraft's soft watercolor editorial composition with the face swapped to match your reference photos. Beige coat, magnifying glass in hand, Norman Rockwell feel.

Face-swap per your request. Useful for publication / editorial placements where a softer, more narrative illustration fits the context.

Concept 7 minimal composition + corrected hair + simple spine handle with subtle curve. Easiest to read at small sizes.

First of three original mergers. Preserves Concept 7's iconic partial-face / eye-through-lens feel. Simple spine without heavy anatomy detail.

Concept 7 composition + full double-S spine: cervical lordosis → thoracic kyphosis → lumbar lordosis → sacral kyphosis.

Second merger. Spine shows the complete anatomical double-S curve — clinically credible. Best where detail has space to breathe.

Concept 7 composition + Hermès-style flat iconic spine silhouette. Scales to favicon-tiny without losing meaning.

Third merger. Stylized geometric vertebrae — maximum brand portability. Best for favicons, embroidered coats, app icons, embossed leather.

First pass at spine-as-handle. Reference for the style family that produced 7I/J/K/L/M/N.

Kept per your request as part of the 7I/J/K/E family reference set.

Illustrated medallion with blue iris through gold-rimmed lens. The original refined Concept 7 evolution.

Predecessor to the newer iterations. Kept for reference.

The original circular eye-through-magnifying-glass concept (no spine handle).

Baseline reference — the starting point for the entire 7-family evolution. Your stated favorite for composition minimalism.

Painterly circular mark: blue eye in teal lens, S-curve spine as handle. No portrait.

Face-free abstract option. Feels human via painterly rendering but sidesteps the likeness problem entirely.

Pure two-color vector: gold outline eye with blue iris, minimal S-curve handle.

The most abstract option. Zero texture, zero shading. Stunning embossed on leather / on letterhead.

Gold H where left leg is spine, right leg is magnifying glass.

Ambitious concept — reads as monogram AND visual allegory.

Pure abstract: blue iris + gold spine curve + implied magnifying glass arc.

Furthest evolution — zero face. Airbnb Bélo-level abstraction for 'brand above founder' future.

Text-first logo with tiny symbolic mark. Goop/Ritual letterform energy.

For email signatures, footers, business cards. Use alongside one of the main marks.

Illustrated version of you with brass magnifying glass. New Yorker magazine vibe.

More brand-ownable than a photo because it's illustrated. Works on social + merch.

DH interlocked — D is the lens, H's crossbar the handle.

Luxury brand feel. Simplest to render at tiny sizes.

Magnifying glass whose handle IS a spinal curve.

Most unique — nobody in chiro has this. Clinical-leaning.

Bold serif H in a circle with a focal-point dot.

Hermès / Cartier energy. Most timeless. Needs a strong typographic system to carry.